As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
We are in the era of new media with many social networking sites in existence having millions of members from all over the World. People are now spending a good amount of their time on social networking sites in their “online social life”. The global connectivity has increased to a great degree today. Just a decade ago there were only a handful number of social networking sites whereas that number has grown now considerably. The best way to define social networking sites is to say that they gives you an opportunity interact with people through texts, pictures and videos. All this by just a click on your electronic device be it personal computers, laptops, tablets or mobiles. Some of the best known Social Networking websites are Facebook, YouTube, Google+, LinkedIn, Hi5, Flickr, Twitter, Academia.edu, MySpace, Vkontakte, Tumblr and Orkut etc.The potential scope for Social Media in India is huge as it is the world’s 10th largest economy (in terms of GDP nominal as per IMF-2012) and also has world’s 2nd largest population. But when it comes to internet usage only about 13% of Indians are internet users and even less than that use any kind of social media but this number is rising steadily. In fact social media can be used in India very effectively in the fields of education, digital marketing, publicity, social activism, research, political awareness, governance etc.Facebook is the world’s biggest social networking site and Indian business men needs to understand its value as marketing platform by creating their brand’s pages and promoting it on Facebook. There are other platforms also such as YouTube that allows you to advertise videos and even earn money from YouTube Partner Program. But brand managers and marketers needs to understand that there is much more to social media besides Facebook, Twitter and YouTube. As the economy is booming so does the purchasing power of Indian consumers and social media gives the best possible way to advertise and create a brand for any company.In terms of education, different institutes and universities in west have made strong presence on different social media platforms. The same can be done in India also as more and more students now use internet and social media for information as compared to few years ago. Even political parties, pressure and interest groups are not too far behind in using the social media as it easily spreads your message across the country. Arab Revolutions are testimony to the fact as to what extent new media can be effective in shaping public opinion. With next general elections due in 2014 many political parties in India are creating their own social media teams so as to gain support of people. For social activism many activists are creating online communities and making online petitions related to different social, environmental and political issues. Keeping in mind the need for social media influence nowadays the Ministry of Information and Broadcasting has announced the setting up of “New Media Wing”. It will help in informing the people about government policies and its working via Social media platforms such as Facebook, YouTube and Google+ etc.In the end it can be concluded that with the advancement of technology and higher literacy rate India would soon become internet savvy country.